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Jinro Soju — World’s Best Selling Liquor

The Millionaires’ Club, an England-based catalog that ranks brands, liquors and spirits, pinpointed Korea’s Jinro soju as the world’s best-selling brand of liquor, based on data collected in 2011.
The rankings are based on yearly aggregate sales in units of nine-liter cases. In order to even make it on to the list, brands need to sell at least 1 million cases a year — no easy feat.  Some 61.38 million cases of Jinro soju were sold last year, easily making it the world’s most heavily consumed brand of liquor.
And though we all like an underdog success story, believe it or not, this isn’t even Jinro soju’s inaugural or record-breaking win — it’s the untoppled eleventhWhat’s more, Jinro sold 75.99 million cases in 2008. That means that based on numbers from the last few years, 2011 actually marks a new low in sales.


Jinro doesn’t publish a breakdown of percentages of consumption by country, but does say that most of its orders come from Korea (obviously), then Japan, followed by the United States/Canada and Southeast Asia.  A bottle of soju costs around ₩1,450 (a little more than US$1) at convenience stores and around ₩3,500 (around US$3) at restaurants and bars.

The conclusion might be that the weaker and cheaper the alcohol, the better it sells — in Korea, anyway. That and the fact that Koreans drink a lot. Pricing aside, soju’s explosive popularity is also mind-boggling when you take the actual taste into consideration: ”Soju tastes like rubbing alcohol,” said one foreigner who declined to give his name. “I don’t know how Koreans drink it.”

Have you tried drinking soju? Tell us of your opinion about this Korean liquor!

Source: CNN Go

Image: Korea Bang

Bug Appetit — Chefs’ Campaign For Edible Insect Dishes

In places like Columbia, Korea, and the Philippines, eating insects as a snack or with a meal is no big deal, but in Europe and the United States, the idea of chomping down on a crunchy critter makes many people squeamish. A few ambitious chefs are determined to change all that.

Toloache, a restaurant in New York City, serves up tacos de chapulinesor grasshopper tacos, inspired by chef Julian Medina’s upbringing in Mexico City. In the Netherlands, the restaurant Specktakel recently hosted a five-course bug buffet, which included samosas with a mash-up of bugs known as “insect crumble”, mealworms and duck, and chocolate fondant with worms. Though the buffet was a special occasion, the chefs promise to keep at least one insect dish on the menu at all times.


Those looking for a more subtle introduction to entomophagy (the scientific term for bug-eating) can visit the Audubon Nature Institute in New Orleans, Louisiana, where the insecectarium serves up gourmet bug-eats every day at 10 am.  From chocolate “chirp” cookies (baked with crickets as well as the usual chocolate chips) to cucumber sandwiches topped with queen ants, the dishes are all aimed at making eating bugs more routine.

“We eat so many odd things, like eggs, organ meat and honey, which is bee barf when you think about it,” said Zach Lemann, visitor programs manager at the insectarium. “Why not eat bugs? Insects are healthful for people, but they also taste good. They are much more efficient at converting plant matter into edible tablefare than livestock, so there is an environmental benefit as well.”

Whatever the six-legged snack on the menu, diners are always wished a hearty “bug appétit!”

Have you tried eating any of these edible insects or bugs? If not, would you be willing to sample one?

Source: BBC Travel

Image: Eat The Weeds

How To Survive A Korean Drinking Session

Most companies in Korea have hoesik (literally, dinner with coworkers; figuratively, official eating/drinking fests involving multiple rounds at multiple venues) at least once a month and sometimes every week. For Koreans, drinking is considered a way to get to know what someone is really like. So how do you avoid offending someone (worst of all, a superior or client) at a Korean drinking extravaganza? Follow these five handy rules.

Know the hierarchy

One of the first things Koreans often ask when meeting someone new is their age. Even someone just one year older is afforded a language of respect, though age is always superseded by a higher position.

Use two hands

By raising your glass or pouring alcohol with one hand, you are establishing yourself as a senior person. If you’re not, well, don’t say we didn’t warn you.

No means bad things

Unless you have an air-tight reason, refusing alcohol is considered a mood killer and deemed rude. In fact, unless you’re pregnant or already puking, what might be a “good reason” not to imbibe elsewhere won’t fly here. It’s generally best to accept and discreetly get rid of unwanted alcohol than to refuse it.


Flex your vocal cords

Koreans are obsessed with singing, as evidenced by the country’s staggering number of karaoke bars, as well as the rush of audition programs on Korean television. Your companions won’t rest until you sing.

Use the black knight or the black rose as a last resort

If you simply cannot take any more, you can call a black knight (male) or a black rose (female) to your rescue. This entails a person of your choosing drinking your glass for you, but it also means they get a wish. As in, you might soon wish you’d just taken that last shot as you’re spelling your name out with your butt in front of your client.

Have you tried joining a Korean drinking session? Tell us about your tipsy experience!

Source: CNN Go

Image: Virtual Tourist