The conclusion might be that the weaker and cheaper the alcohol, the better it sells — in Korea, anyway. That and the fact that Koreans drink a lot. Pricing aside, soju’s explosive popularity is also mind-boggling when you take the actual taste into consideration: ”Soju tastes like rubbing alcohol,” said one foreigner who declined to give his name. “I don’t know how Koreans drink it.”
Have you tried drinking soju? Tell us of your opinion about this Korean liquor!
Source: CNN Go
Image: Korea Bang